Enhance your Internet presence with an rDesk Website, the turnkey website solution for real estate professionals.

Every successful business needs an effective website. Today more than ever, consumers are turning to the Internet first for information about real estate services. These Internet consumers are more likely to use a real estate professional to complete their transaction than are traditional consumers. They are more educated about the home buying and selling process, requiring less time to make purchasing decisions. They tend to be younger, purchase more expensive homes than other consumers, and are more likely to use the same real estate professional again in the future. For your business to reach this rapidly expanding group of consumers, you need an effective website.

rDesk Website is the tool for marketing your business to this highly profitable, extremely loyal group of Internet consumers. It is the most cost effective way of communicating effectively with this growing segment of home buyers and sellers. Informing them about the real estate process, providing advice and credible content, is critical to generating new leads and establishing customer for life relationships.

Marketing
Just having a presence on someone else’s real estate website won’t do you or your business much good. You need a purpose, a plan to harness the power of the web and expose your business to home buyers and sellers throughout your community and across the globe. rDesk Website at the center of your marketing strategy will enable you to establish a professional, credible image, providing the exposure to enhance your business image and reinforce your brand identity.

Communicating
Interactive communication fosters new business relationships and strengthens customer loyalty. In a service business, effective communication leads to a higher degree of customer satisfaction. Providing Internet consumers with simplified methods of requesting information and communicating their needs are essential elements of an effective website. rDesk Website’s unique Member Services, lead generation, and email services provide you with cutting edge automated communication tools for generating more business from your website.

Informing
Your business relies on the acquisition and distribution of information. Finding out what customers want and making it easy for them to get is essential. Consumers visit websites to gather information, to better educate themselves about the home buying and selling process. If they don’t find it on your website, they’ll go somewhere else. rDesk Website is content-rich and consumer focused, establishing you as the expert source of real estate information in your market.

Generating
The Internet expands your marketing reach, promoting your business beyond the local newspaper, telephone book, and bus bench, to Internet consumers across the globe. rDesk Website is your store front to the world, with a moving sidewalk directing new customers through your virtual front door. With compelling home page hooks, client registration forms, information request forms, rDesk Website is the most cost effective method of generating leads and overall awareness about your business.

Succeeding
Internet consumers are the most educated, easy to deal with, affluent segment of the home buying and selling public. They are more informed, have a greater tendency to use real estate professionals, spend less time making decisions, and purchase more expensive homes than traditional consumers. There is no better time than now, and no better product than rDesk Website, for positioning your business to effectively market and communicate with this fast growing segment of the public.

Control Panel

rDesk Website Control Panel

rDesk – A full access subscription to rDesk is included with every rDesk Website subscription. rDesk is the gateway to all your LPS Real Estate Group products, including the rDesk Website Control Panel, rDesk IDX Control Panel, and LeadPoint. As your personal start page, rDesk informs you of all the latest events related to your local real estate market, including daily real estate and business news, access to your MLS system, a personal calendar, motivational tips, and more.

rDesk Website Control Panel – All of these unique customization features are possible in rDesk Website because of the intuitive rDesk Website Control Panel, accessible from any Internet connected computer. Simply login to gain access to all the content controls, menu links, featured listings, design options, personal settings, traffic reports, and back office functions that power your website. And you don’t need a technology degree to make changes to your website! The Control Panel is a simplified point and click interface with a built-in tutorial (Rudy!) ready to help on every screen. It’s easier to use than your MLS system … guaranteed!

Member Registration

Lead Generation Features

Prospect Registration – rDesk Website gives you the ability to require registration prior to granting consumers access to designated sections of your website. “Members Only” access can be applied to any section of your website, turning anonymous visitors into credible leads. Members receive personalized greetings and full access each time they return, increasing consumer loyalty and repeat traffic.

Auto Responders –Information requests and member registrations can be generated by consumers on your website at all hours of the day and night, when it’s not always convenient for you to respond. rDesk Website Auto-Responders can be customized with personal messages which are automatically sent to your customers in response to any incoming action item.

Request Forms – Requests for home value reports, homes for sale, and mortgage information are excellent sources for generating leads from your website. rDesk Website includes multiple customer input forms to help solicit these requests for information and generate more leads.

Link Popularity

Search Engine Submission – We use the most advanced web promotion software available to submit your website to dozens of major search engines (including Yahoo!, Google, AOL Search, and Netscape), hundreds of smaller and international search engines, and thousands of link directories. While it is true that 90% of the traffic comes from a few major search engines, that still leaves 10% from the thousands of less significant ones, and we submit your website to those as well. A new feature in website search engine submission is link popularity which refers to the total number of Web sites linked to yours. It is becoming increasingly important as many of the major search engines use link popularity as a part of their ranking criteria. All rDesk Websites have link popularity built-in with our network of affiliates. This saves you time and money!

National Exposure – Your name and contact information, and a link to your rDesk Website will be included in the exclusive Agent Finder section of HomeSeekers.com, where over 1 million unique visitors a month shop for real estate services. These coveted spots are reserved exclusively for our customers, helping more qualified lead to your rDesk website.

Design Features

Home Page Designer – A website’s home page is like a magazine cover or a store front. If consumers like what they see, they’ll open the door to see what’s inside. rDesk Website’s attractive designs entice consumers to spend more time on your website. rDesk Website’s Home Page Designer allows you to configure your home page with the content links and information you want consumers to see first.

Examples:  www.scottydemo.com         www.the-hensleys.com

Design Templates – rDesk Websites have over 200 professionally designed website templates available in a wide variety of color combinations. Bored with your current design? No problem, changing it is a snap. You can also schedule design changes to occur automatically. Choose a Christmas template, have it switch automatically to a New Year’s template on December 26th, then back to your regular template on January 2nd!

Freestyle Page Editor – The Freestyle Page Editor is the ultimate customization tool. With functionality similar to a word processor, create your own custom pages for your website, with complete text formatting, images, and graphics. If you can write a letter on your computer, you’ll have no problem using this editor.

Enhance your rDesk Website with Flash.
rDesk Websites now have the ability to incorporate exciting flash intros into your website. Flash intros are animated videos incorporating video and/or text that can generate immediate excitement on your homepage

Modern Flash Template - The Modern Flash intro includes fully customizable text as well as the ability to incorporate your agent photo into the video. The Modern Template has a clean and professional look sure to separate you from your competition.	Classic Flash Template - The Classic Flash intro has an artistic, yet classy appearance. The text for this flash is also fully customizable. The Classic Template is a simple solution to obtain a professional quality look, a true turnkey solution for flash introductions.	Elegant Flash Template - The Elegant Flash Template is all about agent branding. This Template incorporates your photo, company logo, slogan and your website domain name. The Elegant Flash intro comes in two different versions, which are Elegant #1 and Elegant #2.

Content Features

Personal Marketing Sections - rDesk Website has several features to help you effectively market yourself, your experience, and your services to consumers; including an About Me/Us section, a Testimonials section and an Areas I/We Serve section.

Business Friends – The Business Friends feature gives you the ability to market the services of your affiliated business partners on your website. This section can be easily customized with graphics, contact information, and service descriptions.

Daily Real Estate News – Covering the latest in residential real estate, commercial real estate, and market trends. rDesk Website Daily News is provided by the most respected real estate new services in the world.

Real Estate Advice – rDesk Website includes a variety of content sections to help educate consumers about real estate. Advice section include the following topics; Buyers, Sellers, Mortgage, Homeowner, and Real Estate Investing.

Glossary of Real Estate Terms – A comprehensive online dictionary, searchable by keyword or alphabetically.

School Information

School Information – The School Reports include information on over 85,000 schools in over 15,000 districts, using data reported by the schools themselves to the National Center for Education Statistics. Statistics include SAT scores, student-teacher ratios, principal contact information, interscholastic sports, student body composition, expenditures per pupil, and district resources.

Neighborhood Information – The Neighborhood Reports include information and statistics from a variety of expert sources including the FBI, US Census Bureau, Department of Labor, and the National Association of REALTORS®. Statistics include demographics, cost of living, employment, education, economy, recreation, transportation, health, climate and more.

Your Success is Our Success

LPS Real Estate Group is committed to the success of the real estate professionals we serve. rDesk Website customers receive unlimited toll-free customer service and technical support. When your website is activated, you are assigned to a Customer Care Specialist for a person- to-person welcome call, introducing you to all the features and benefits of your new website. Your personal specialist is available by phone, fax, or email ongoing through the term of your membership, helping you make the most of your presence on the Internet.